We’ve probably made the best jeans in the world. (Definitely) 

At Vingt Quatre, we believe that great denim is more than just fabric.  

It's a timeless expression of individuality, craftsmanship, and authenticity. Rooted in a passion for premium materials and made to fit the lives of those who wear it, our denim is crafted to be as enduring as the moments you create while wearing it. 

There are design elements inspired by the iconic Porsche 911, blending precision, timeless style, and a passion for quality that mirrors the car’s legendary status. Sophisticated fits, nine clean stitches on the back pocket, and five spoke rivets finish our denim with a sense of power and purpose.   

Breathing confidence to anyone that wears it, our denim is crafted with the same attention to detail for those who demand perfection and want their style to stand the test of time. 

Vingt Quatre isn’t just a brand; it’s a movement toward rethinking what denim means in today’s world—where function meets style. 

Join us on our journey. Wear it, live it, share it with us and embrace the spirit of Vingt Quatre. 

Jeans for every day, For every man. 

With nearly 20 years of experience in the luxury and premium retail industry, I’ve had the privilege of working as a retail buyer for some of the UK’s most prestigious department stores and retail businesses. Throughout my career, I’ve developed a keen eye for quality, craftsmanship, and design, working closely with some of the world’s most renowned brands. 

Over the years, I noticed a gap in the market for a denim brand that combined the craftsmanship and quality of luxury fashion with the timeless appeal and wearability of denim. That’s when I decided to create Vingt Quatre- a brand that bridges the worlds of high-end design and everyday style. 

Vingt Quatre is my vision of a new kind of denim. One that’s not only built to last but is also crafted with a focus on quality, comfort and fit. Each piece is carefully designed to meet the needs of today, with attention to detail that echoes my years in the luxury retail world. 

But I also believe that luxury shouldn’t come with an unattainable price tag. Vingt Quatre is made to offer that same high-quality craftsmanship and sophisticated design at a price point that’s accessible to every man. It’s luxury made attainable—a perfect balance of exceptional quality and everyday wearability. 

I’m proud to offer a denim collection that reflects the standards of excellence I’ve upheld throughout my career—made to be both luxurious and functional, stylish and enduring, without compromising on affordability

Ben Hurren